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List of Reference and text Books for Advertising or Advertisement or Advertising Management with name of Authors, Edition and Publisher.

Advertising

Jefkins, F/ Yadin, D. 4th ed Pearson

Advertising & Integrated Brand Promotion

Oguinn, T. C/ Allen, C. T/ Semenik, R. J. 4th ed Thompson Books

Advertising Management

Batra, R./ Myers, J. G./ Aaker, D. A. 5th ed PHI

Advertising Management: Concepts & Cases

Mohan, Manendra TMH

Advertising, Sales & Promotion Management

Chunawalla, S. A. 3rd rev ed Himalaya

Advertising, Sales & Promotion Management

Chunawalla, S. A. 4th rev ed Himalaya

Advertising: Principles And Practice

Wells, W./ Moriarty, S./ Burnett, N 7th ed Pearson

Advertising: Principles And Practice

Wells, W./ Moriarty, S./ Burnett, N 7th ed PHI

Contemporary Advertising

Arens, W. F. 10th ed TMH 3

Foundations Of Advertising: Theory & Practice

Chunawalla, S. A/ Sethia, K. C. 7th rev ed Himalaya 1

Kleppners Advertising Procedure

Lane, W. R./ King K. W./ Russell, J. T. 16th ed Pearson 3

Ogilvy On Advertising

Ogilvy, David Vintage 2

Advertising and Promotion

Author: George E Belch, Keyoor Purani, Michael A Belch

Publisher: Tata McGraw-Hill Education

Publication Year 2009 August

Edition 7th

Tested Advertising Methods

Author: John Caples

Publisher: Prentice Hall

Publication Year: 1998

Price Rs. 900 Approx.

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