The post mainly focus on Attitude Definition & Meaning with suitable example. The term attitude comes under various streams for example Psychology, Management, Organisational Behavior, Human Resource management/planning etc.
A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual’s choice of action, and responses to challenges, incentives, and rewards (together called stimuli).
Four major components of attitude are
1. Affective: emotions or feelings.
2. Cognitive: belief or opinions held consciously.
3. Conative: inclination for action.
4. Evaluative: positive or negative response to stimuli.
Dictionary Meaning of Attitude
A position of the body or manner of carrying oneself:
A settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior
What people accept as true—their feelings, perceptions, or opinions.
Ingredients of Attitudes
learned, not innate
precursors of behavior (precede, predict behavior)
evaluative dimension: direction and degree or intesnity
directed toward an “attitude object”
Attitude – Behaviour Correlation
ABC: how well attitudes predict behavior
attitude salience or centrality
specificity of the attitude(s) and behavior(s)
social desirability bias
activation of relevant attitudes
multiple-act criteria (versus one-shot measures)