The post mainly focus on Attitude Definition & Meaning with suitable example. The term attitude comes under various streams for example Psychology, Management, Organisational Behavior, Human Resource management/planning etc.

Attitude Definition

A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual’s choice of action, and responses to challenges, incentives, and rewards (together called stimuli).

Four major components of attitude are 

1. Affective: emotions or feelings.

2. Cognitive: belief or opinions held consciously.

3. Conative: inclination for action.

4. Evaluative: positive or negative response to stimuli.

Source: businessdictionary

Dictionary Meaning of Attitude

A position of the body or manner of carrying oneself:

A settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior

What people accept as true—their feelings, perceptions, or opinions.


Ingredients of Attitudes

learned, not innate

precursors of behavior (precede, predict behavior)

evaluative dimension: direction and degree or intesnity

directed toward an “attitude object”

Attitude – Behaviour Correlation

ABC: how well attitudes predict behavior

attitude salience or centrality

specificity of the attitude(s) and behavior(s)

social desirability bias


activation of relevant attitudes

multiple-act criteria (versus one-shot measures)

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