Below said is the list of Best books for Integrated Marketing Communications. This list of IMC books consists of Textbooks & Reference Books for Integrated Marketing Communications with the author’s name, edition, pages, price and Publisher details. This list of Best Books for Integrated Marketing Communications will help students of MBA, BBA, Mcom, Bcom, MMS, PGDM and other management streams to understand and learn concepts of IMC.
Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE)
Author: George E Belch, Michael A Belch, Keyoor Purani
Publisher: McGraw Hill Education
Pages: 1064 pages
Where to buy: Amazon
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp, J. Craig Andrews
Publisher: South West Cingage Learning
Pages: 1064 pages
Topics Covered:
- IMC practice & environment
- IMC Fundamentals: Planning & Decisions
- Advertising Management & New Choices
- Sales Promotion Management
- Other IMC Tools
Advertising and Integrated Marketing Communications
Author: Kruti Shah
Publisher: McGraw Hill Education
Pages: 725 approx.
Topics Covered:
- Understanding Integrated Marketing Communication
- The IMC Programme Situational Analysis
- Advertising
- Other Promotion Tools
- Media Planning and Strategy
- Budgets, Objectives and Evaluation
Integrated Advertising, Promotion, and Marketing Communications
Author: Kenneth E. Clow, Donald Baack
Publisher: Pearson
Pages: 500 approx.
Topics Covered:
- The IMC Foundation
- IMC Advertising Tools
- Digital & Alternative Marketing
- IMC Promotion Tools
- IMC Ethics, Regulation & Evaluation
Making Marketing Music: Integrated Marketing Communications at Work
Author: Chintamani Rao
Publisher: Bloomsbury India
Integrated Marketing Communications: Putting It Together & Making It Work
Authors: Don Schultz , Stanley Tannenbaum , Robert Lauterborn
Publisher: McGraw-Hill Education
Advertising Management book by Batra
Authors: Batra R./ Myers, J. G./ Aaker, D. A.
Publisher: PHI Learning
Advertising Management: Concepts & Cases
Authors: Mohan, Manendra
Publisher: Tata McGraw Hill ( TMH )
Advertising, Sales & Promotion Management
Authors: Chunawalla, S. A.
Edition: 4th revised edition
Publisher: Himalaya Publishing House
Advertising: Principles And Practice
Authors: Wells, W./ Moriarty, S./ Burnett
Publisher: Pearson Education
Advertising: Principles And Practice
Authors: Wells, W./ Moriarty, S./ Burnett
Publisher: PHI Learning
This is all about the list of textbooks and reference books for IMC. You may also like to explore list of books for other management subjects.
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