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Booz Allen & Hamilton Classification Scheme for New Products

New Product Development is an essential part of organization for survival, to retain customers and to generate more profits. Before introducing new product to market or making changes in existing products, marketer must know classification of New Products. Booz Allen...

Need For New Product Development

New product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of below given points you can understand...

Marketing Definitions & Meaning

This article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social definition of Marketing etc. Recently, in...

Functions of Marketing Public Relations

The term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. We have tried to give various roles or functions of Marketing Public Relations in Marketing and business in simple language with examples. Thomas Harris referred to public relations activities...

Approaches to Marketing

Marketing has two main approaches – Earlier approaches (Old Approaches) and Recent or contemporary approaches. These approaches are product, production, sales, Marketing, Societal, Relationship etc. This article is trying to elaborate these concepts with...

Hofstede Model of Cultural Dimensions

The main part of Prof. Geert Hofstede’s study or Model of Cultural Dimensions is “how values in the workplace are influenced by culture.” From 1967 to 1973 Prof. Hofsted collected and analyzed data base of employees value scores. Actually this data was collected by...

Functions of Marketing

The below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The delivery of Goods& Services from...

Selling is merely a tip of the iceberg called as Marketing

Selling is the part of Marketing and not synonym or replacement for Marketing concept. Marketing is much more than just selling. We can say selling is merely a tip of the iceberg called as marketing. Selling focuses on Sales volume whereas Marketing stresses on...
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