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Need For New Product Development

New product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of below given points you can understand the Need for New Product Development. Need For New Product Development

Marketing Definitions & Meaning

This article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social definition of Marketing etc. Recently, in July 2013, American Marketing Association has updated definition of Marketing and included social aspects. Definition by AMA

Functions of Marketing Public Relations

The term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. We have tried to give various roles or functions of Marketing Public Relations in Marketing and business in simple language with examples. Thomas Harris referred to public relations activities designed to support marketing objectives. Functions of Marketing Public Relations 1. Building Marketplace excitement before

Approaches to Marketing

Marketing has two main approaches – Earlier approaches (Old Approaches) and Recent or contemporary approaches. These approaches are product, production, sales, Marketing, Societal, Relationship etc. This article is trying to elaborate these concepts with suitable examples. If you are expert in this domain, please help us to improve content by providing valuable information. Old/Earlier Approaches

Hofstede Model of Cultural Dimensions

The main part of Prof. Geert Hofstede’s study or Model of Cultural Dimensions is “how values in the workplace are influenced by culture.” From 1967 to 1973 Prof. Hofsted collected and analyzed data base of employees value scores. Actually this data was collected by IBM from more than 70 countries. The total number of countries was divided

Functions of Marketing

The below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The delivery of Goods& Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as

Advantages and Disadvantages of Marketing Public Relations

Below given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools effectively. Harris has given many advantages of MPR. There are few drawbacks of Marketing Public Relations which are enlisted below. Marketing Public Relations is an important activity to