New Product Development is an essential part of organization for survival, to retain customers and to generate more profits. Before introducing new product to market or making changes in existing products, marketer must know...
Read MoreNew product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of...
Read MoreThis article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social...
Read MoreThe term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. We have tried to give various roles or functions of Marketing Public Relations in Marketing and business in simple language with examples. Thomas Harris...
Read MoreMarketing has two main approaches – Earlier approaches (Old Approaches) and Recent or contemporary approaches. These approaches are product, production, sales, Marketing, Societal, Relationship etc. This article is trying...
Read MoreThe main part of Prof. Geert Hofstede’s study or Model of Cultural Dimensions is “how values in the workplace are influenced by culture.” From 1967 to 1973 Prof. Hofsted collected and analyzed data base of employees value...
Read MoreThe below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The...
Read MoreSelling is the part of Marketing and not synonym or replacement for Marketing concept. Marketing is much more than just selling. We can say selling is merely a tip of the iceberg called as marketing. Selling focuses on Sales...
Read MoreBelow given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools...
Read MoreServices Marketing multiple choice questions with answers (Objective type questions for exam preparation), MCQs useful for Management (MBA, BBA etc.), commerce, Marketing Specialization students and other professionals. 1. Which...
Read MoreWe have tried to provide simple definition of marketing mix with their meaning & examples. Marketing mix is the combination of the four marketing mix elements such as product, price, place and promotion. In case of services...
Read MoreEthics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and...
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