Category: Notes

Need For New Product Development

New product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of...

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Marketing Definitions & Meaning

This article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social...

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Approaches to Marketing

Marketing has two main approaches – Earlier approaches (Old Approaches) and Recent or contemporary approaches. These approaches are product, production, sales, Marketing, Societal, Relationship etc. This article is trying...

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Hofstede Model of Cultural Dimensions

The main part of Prof. Geert Hofstede’s study or Model of Cultural Dimensions is “how values in the workplace are influenced by culture.” From 1967 to 1973 Prof. Hofsted collected and analyzed data base of employees value...

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Functions of Marketing

The below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The...

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Marketing Mix Definition & Meaning

We have tried to provide simple definition of marketing mix with their meaning & examples. Marketing mix is the combination of the four marketing mix elements such as product, price, place and promotion. In case of services...

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Ethical issues in Marketing Research

Ethics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and...

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