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Advantages and Disadvantages of Marketing Public Relations

Below given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools effectively. Harris has given many...

Services Marketing Multiple Choice Questions with Answers

Services Marketing multiple choice questions with answers (Objective type questions for exam preparation), MCQs useful for Management (MBA, BBA etc.), commerce, Marketing Specialization students and other professionals. 1. Which of the following is not a tangible...

Marketing Mix Definition & Meaning

We have tried to provide simple definition of marketing mix with their meaning & examples. Marketing mix is the combination of the four marketing mix elements such as product, price, place and promotion. In case of services we can mention 3 extended p’s...

Ethical issues in Marketing Research

Ethics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and considerations regarding respondents...

Limitations of Marketing Research

In this post we have tried to identify various limitations of Marketing Research. Marketing research is an important tool to identify customer need & market situation &  to make marketing strategy. Marketing research has many wide scope and advantages and at...

23 Differences Between Sales And Marketing With examples

Sales and Marketing are two different but interrelated concepts in Marketing. Selling is short term, narrow concept which mainly focus on tactics to increase sale of products. Marketing is long term, broader concept where marketer tries to create business value and...

Marketing Definition by different authors with examples

The below said is the Marketing Definition given by different Authors. We also tried to explain definition with suitable example and meaning of terms included in the definition. Definition by AMA (American Marketing Association) “Marketing is the activity, set of...

Attitude Definition & Meaning

The post mainly focus on Attitude Definition & Meaning with suitable example. The term attitude comes under various streams for example Psychology, Management, Organisational Behavior, Human Resource management/planning etc. Attitude Definition A predisposition or...