Below given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools effectively. Harris has given many advantages of MPR. There are few drawbacks of Marketing Public Relations which are enlisted below. Marketing Public Relations is an important activity to […]
Services Marketing multiple choice questions with answers (Objective type questions for exam preparation), MCQs useful for Management (MBA, BBA etc.), commerce, Marketing Specialization students and other professionals. 1. Which of the following is not a tangible dominant? a. Detergents b. Automobiles c. Investment Management d. Soft drinks Answer: c 2. Select name of the country […]
We have tried to provide simple definition of marketing mix with their meaning & examples. Marketing mix is the combination of the four marketing mix elements such as product, price, place and promotion. In case of services we can mention 3 extended p’s – Physical Evidence, Process and People. Along with these 4 elements 4 […]
Ethics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and considerations regarding respondents rights which researcher should consider in any marketing research activity. Ethics in Marketing research, Privacy of respondents […]
In this post we have tried to identify various limitations of Marketing Research. Marketing research is an important tool to identify customer need & market situation & to make marketing strategy. Marketing research has many wide scope and advantages and at the same time it has some limitations which we should consider while preparing any […]
Sales and Marketing are two different but interrelated concepts in Marketing. Selling is short term, narrow concept which mainly focus on tactics to increase sale of products. Marketing is long term, broader concept where marketer tries to create business value and satisfies customers. With the help of following points and examples, we can understand difference […]
The below said is the Marketing Definition given by different Authors. We also tried to explain definition with suitable example and meaning of terms included in the definition. Definition by AMA (American Marketing Association) “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, […]
The post mainly focus on Attitude Definition & Meaning with suitable example. The term attitude comes under various streams for example Psychology, Management, Organisational Behavior, Human Resource management/planning etc. Attitude Definition A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual’s choice of […]