Corporate Portfolio Analysis is simply a portfolio analysis which is used for competitive analysis and strategic planning in various small to large companies including multi product and multi business firms. This kind of analysis can help to create a competitive advantage. In this case we can take example of diversified company who can divert its business from one business to another where faster growth is possible to get maximum returns or to achieve its corporate level objectives in an optimal manner.

    Definition of Corporate Portfolio Analysis

    Corporate Portfolio Analysis which can be defined as a set of techniques that helps strategists in taking strategic decisions with regard to individual products or businesses in a firm’s portfolio.

    Evolution of Corporate Portfolio Techniques

    Mid 1960

    Corporate Portfolio Techniques

    BCG (Boston Consulting Group) or Product Portfolio

    GE (General Electric’s 9 Cell (Nine cell) model

    Hofer’s Product Market Evolution

    Directional Policy & the strategic position

    Action Evaluation matrix