Personal Consumer and Organizational Consumer are the two main categories of Consumers. We can divide consumers as per the use and requirement of products and services and their use or purpose of buying the things. We can answer the question – What is difference between Personal Consumer and Organizational Consumer with the help of following points.

    Personal ConsumerOrganizational Consumer
    PurposeBuying Goods or Services for own use or for family or friends. (For Personal Use.)A business, Government, Organizations (Including both profit and non profit) or agencies buying Goods or services for organization to function. (Many times for resale purpose.)
    QuantityLess in NumbersMore
    Price per unitMoreLess
    Price (Total)LessMore
    Purchase ofFinal Product for personal useRaw Materials, Other required things for Manufacturing or Reselling
    Buying FrequencyLessMore
    Factors affectingIndividual Needs and BudgetMarket Needs, Demand, Profit, Resources etc.
    NeedAds or other factors can influence to buy Unnecessary or Unneeded productsMuch harder to buy unneeded products
    Bulk BuysNoYes
    FreedomMore Freedom to purchase various productsCannot purchase variety of products (Generally Purchase products as per the requirement of organization

    These are the some basic points to understand difference between Personal and Organizational consumer.