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Personal Consumer and Organizational Consumer are the two main categories of Consumers. We can divide consumers as per the use and requirement of products and services and their use or purpose of buying the things. We can answer the question – What is difference between Personal Consumer and Organizational Consumer with the help of following points.

Personal Consumer Organizational Consumer
Purpose Buying Goods or Services for own use or for family or friends. (For Personal Use.) A business, Government, Organizations (Including both profit and non profit) or agencies buying Goods or services for organization to function. (Many times for resale purpose.)
Quantity Less in Numbers More
Price per unit More Less
Price (Total) Less More
Purchase of Final Product for personal use Raw Materials, Other required things for Manufacturing or Reselling
Buying Frequency Less More
Factors affecting Individual Needs and Budget Market Needs, Demand, Profit, Resources etc.
Need Ads or other factors can influence to buy Unnecessary or Unneeded products Much harder to buy unneeded products
Bulk Buys No Yes
Freedom More Freedom to purchase various products Cannot purchase variety of products (Generally Purchase products as per the requirement of organization

These are the some basic points to understand difference between Personal and Organizational consumer.

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