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Sales and Marketing are two different but interrelated concepts in Marketing. Selling is short term, narrow concept which mainly focus on tactics to increase sale of products. Marketing is long term, broader concept where marketer tries to create business value and satisfies customers. With the help of following points and examples, we can understand difference between Sales and Marketing. These 23 Differences will show you how and why Marketing is more important than Selling for organization as well as customers.

Sales mainly focuses on mass production and sale of produced goods at any cost. Marketing tries to create and develop long term plans and brand name. Customer needs, satisfaction & value are the core parts of Marketing.

Difference between Sales and Marketing with examples

Points Sales Marketing
1. Definition Sales is the business of selling goods or services for money or profit  or selling is the process of exchange of goods for an agreed sum of money Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.
2. Focus Seller’s Needs / Sales Transactions Buyer’s Needs / Customer’s needs, satisfying the customer’s needs by means of the product and value delivery
3. Supreme Importance Product Customer
4. Structure Functional Matrix
5. Converting the seller’s need or product into cash customer’s needs into product
6. Profit through sales volume customer satisfaction
7. Approach Fragmented Integrated
8. View Narrow Broader
9. Goal Short Term, Profit Long Term, Profit through customer satisfaction
10. The principle of caveat emptor (let the buyer beware) is followed. caveat vendor (let the seller beware) is followed.
11. Control Systems Sales and collection of outstanding Customer satisfaction Index and market share
12. Process Usually Direct Selling, One to One , Personal Selling, Interpersonal Interaction Usually One to Many
13. Strategy Push Pull
14. Innovations No or Very Less Yes
15. Emphasis on Staying with existing technology and reducing cost Innovation every existing technology and using better cost value to the customer by adopting a superior technology
16. Departments work Separate compartment Integrated manner
17. Price Cost determines price Consumer determines price, price determines cost
18. Views Selling views – Customer is the last link in the business Marketing View – First link in the business as the purpose of the business
19. Skills required Selling and conversational Analytical
20. Styles People Oriented Team Oriented
21. View business as good producing process consumer producing process, satisfying process
22. Efforts Sales is only self hard-work, promotion and persuasion Marketing is an overall decision of organization, integrated marketing efforts, 4P’s
23. Leads Converting leads or prospect into purchases and orders generating leads or prospects
Examples Unbranded products iPhone, Samsung Galaxy,
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