We can consider following points to explain difference between Sales and Marketing with examples. Selling & Marketing are interrelated but different concepts. Sales mainly focuses on mass production and sale of produced goods at any cost. Marketing tries to create and develop long term plans and brand name. Customer needs, satisfaction & value are the core parts of Marketing.

Points Sales Marketing
Definition Sales is the business of selling goods or services for money or profit  or selling is the process of exchange of goods for an agreed sum of money Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.
Focus Seller’s Needs / Sales Transactions Buyer’s Needs / Customer’s needs, satisfying the customer’s needs by means of the product and value delivery
Supreme Importance Product Customer
Structure Functional Matrix
Converting the seller’s need or product into cash customer’s needs into product
Profit through sales volume customer satisfaction
Approach Fragmented Integrated
View Narrow Broader
Goal Short Term, Profit Long Term, Profit through customer satisfaction
The principle of caveat emptor (let the buyer beware) is followed. caveat vendor (let the seller beware) is followed.
Control Systems Sales and collection of outstanding Customer satisfaction Index and market share
Process Usually Direct Selling, One to One , Personal Selling, Interpersonal Interaction Usually One to Many
Strategy Push Pull
Innovations No or Very Less Yes
Emphasis on Staying with existing technology and reducing cost Innovation every existing technology and using better cost value to the customer by adopting a superior technology
Departments work Separate compartment Integrated manner
Price Cost determines price Consumer determines price, price determines cost
Views Selling views – Customer is the last link in the business Marketing View – First link in the business as the purpose of the business
Skills required Selling and conversational Analytical
Styles People Oriented Team Oriented
View business as good producing process consumer producing process, satisfying process
Efforts Sales is only self hard-work, promotion and persuasion Marketing is an overall decision of organization, integrated marketing efforts, 4P’s
Leads Converting leads or prospect into purchases and orders generating leads or prospects
Examples Unbranded products iPhone, Samsung Galaxy,
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