Sales and Marketing are two different but interrelated concepts in Marketing. Selling is short term, narrow concept which mainly focus on tactics to increase sale of products. Marketing is long term, broader concept where marketer tries to create business value and satisfies customers. With the help of following points and examples, we can understand difference between Sales and Marketing. These 23 Differences will show you how and why Marketing is more important than Selling for organization as well as customers.

    Sales mainly focuses on mass production and sale of produced goods at any cost. Marketing tries to create and develop long term plans and brand name. Customer needs, satisfaction & value are the core parts of Marketing.

    Difference between Sales and Marketing with examples

    PointsSalesMarketing
    1. DefinitionSales is the business of selling goods or services for money or profit  or selling is the process of exchange of goods for an agreed sum of moneyMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.
    2. FocusSeller’s Needs / Sales TransactionsBuyer’s Needs / Customer’s needs, satisfying the customer’s needs by means of the product and value delivery
    3. Supreme ImportanceProductCustomer
    4. StructureFunctionalMatrix
    5. Convertingthe seller’s need or product into cashcustomer’s needs into product
    6. Profit throughsales volumecustomer satisfaction
    7. ApproachFragmentedIntegrated
    8. ViewNarrowBroader
    9. GoalShort Term, ProfitLong Term, Profit through customer satisfaction
    10. The principle ofcaveat emptor (let the buyer beware) is followed.caveat vendor (let the seller beware) is followed.
    11. Control SystemsSales and collection of outstandingCustomer satisfaction Index and market share
    12. ProcessUsually Direct Selling, One to One , Personal Selling, Interpersonal InteractionUsually One to Many
    13. StrategyPushPull
    14. InnovationsNo or Very LessYes
    15. Emphasis onStaying with existing technology and reducing costInnovation every existing technology and using better cost value to the customer by adopting a superior technology
    16. Departments workSeparate compartmentIntegrated manner
    17. PriceCost determines priceConsumer determines price, price determines cost
    18. ViewsSelling views – Customer is the last link in the businessMarketing View – First link in the business as the purpose of the business
    19. Skills requiredSelling and conversationalAnalytical
    20. StylesPeople OrientedTeam Oriented
    21. View business asgood producing processconsumer producing process, satisfying process
    22. EffortsSales is only self hard-work, promotion and persuasionMarketing is an overall decision of organization, integrated marketing efforts, 4P’s
    23. LeadsConverting leads or prospect into purchases and ordersgenerating leads or prospects
    ExamplesUnbranded productsiPhone, Samsung Galaxy,