Distribution Channels also referred to as Marketing Channels or Place. A place can be a location where the product can be purchased by consumer/customer.
The distribution channel helps to distribute or move product from one place (generally manufacturer) to another place (Consumer or end-user or customer etc.).
Synonyms to Distribution Channels
Marketing Channels, Trade Channels, Place etc.
Definition of Distribution Channel or Marketing Channel
1. ” A channel of Distribution or Marketing Channels are the distribution networks through which producers products flow to the market.”
This Definition was given by Cundiff, Still and Govani.
2. “This is a route taken by the title to the goods as they move from producer to the ultimate consumers or industrial users.”
– Definition by William J. Stanton
Meaning of Distribution Channel
– This is a movement of Goods or Services between manufacturer or marketer to the end user or consumer or customer.
– The main parts or elements of distribution channels are Producers/ marketers, intermediaries and consumers.
– The main objective is to deliver product or service to the end user at right time in a right quantity with right quality at right place.
– Intermediaries can improve the efficiency of process by managing all activities of routes of transactions properly.
– They can help to do research properly and more accurately to analyse market demand and consumer preferences
The channel of Distribution can consider any combination of following to prepare chain –
1. Manufacturer
2. Marketer
3. Wholesaler
4. Distributor
5. Retailer
6. Customer
This is all about the definition and meaning of distribution channels or marketing channel.