Welcome to the World of Education.

Distribution Channels also reffered as Marketing Channels or Place. Place can be a location where product can be purchased by consumer/customer. The distribution channel helps to distribute or move product from one place (generally manufacturer) to the another place (Consumer or end user or customer etc.).

Synonyms:

Marketing Channels, Trade Channels, Place etc.

Definition

1. " A channel of Distribution or Marketing Channels are the distribution networks through which producers products flow to the market."

This Definition was given by Cundiff, Still and Govani.

2. "This is a route taken by the title to the goods as they move from producer to the ultimate consumers or industrial users."

– Definition by William J. Stanton

Meaning

– This is a movement of Goods or Services between manufacturer or marketer to the end user or consumer or customer.

– The main parts or elements of distribution channels are Producers/ marketers, intermediaries and consumers.

– The main objective is to deliver product or service to the end user at right time in a right quantity with right quality at right place.

– Intermediaries can improve the efficiency of process by managing all activities of routes of transactions properly.

– They can help to do research properly and more accurately to analyse market demand and consumer preferences

The channel of Distribution can consider any combination of following to prepare chain –

1. Manufacturer

2. Marketer

3. Wholesaler

4. Distributor

5. Retailer

6. Customer

 

Share This