Distribution Channels also reffered as Marketing Channels or Place. Place can be a location where product can be purchased by consumer/customer. The distribution channel helps to distribute or move product from one place (generally manufacturer) to the another place (Consumer or end user or customer etc.).

    Synonyms:

    Marketing Channels, Trade Channels, Place etc.

    Definition

    1. " A channel of Distribution or Marketing Channels are the distribution networks through which producers products flow to the market."

    This Definition was given by Cundiff, Still and Govani.

    2. "This is a route taken by the title to the goods as they move from producer to the ultimate consumers or industrial users."

    – Definition by William J. Stanton

    Meaning

    – This is a movement of Goods or Services between manufacturer or marketer to the end user or consumer or customer.

    – The main parts or elements of distribution channels are Producers/ marketers, intermediaries and consumers.

    – The main objective is to deliver product or service to the end user at right time in a right quantity with right quality at right place.

    – Intermediaries can improve the efficiency of process by managing all activities of routes of transactions properly.

    – They can help to do research properly and more accurately to analyse market demand and consumer preferences

    The channel of Distribution can consider any combination of following to prepare chain –

    1. Manufacturer

    2. Marketer

    3. Wholesaler

    4. Distributor

    5. Retailer

    6. Customer