Diversity of Consumer Behaviour mainly studies the variety of nature of Consumer, their characteristics, preferences and change. Consumers are diverse. They can be divided into main two types and both are different from each other based on their purpose and buying preferences.
Types of Consumers
Below are the two types or categories of consumers:
- Personal Consumers
- Organizational Consumers
Factors
There are so many factors that can affect Consumer thinking to make a buying decision.
The factors that affects may be:
- Friends
- Ssocial structure
- Ethical and personal factors
- Economic factors
- Technological factors
- Cultural values
- Recommendations
Other Considerations
While studying the concept of Diversity in Consumer Behaviour, we should consider the following things.
- What is Consumer Behaviour exactly?
- Why do we need to study Consumer Behaviour?
- What are the various factors influencing Consumer Behaviour?
- What types of Consumers we should target for our products or services?
- What is the difference between a Personal Consumer and an Organizational Consumer?
We also can consider the following points to explain the Diversity of Consumer behaviour –
- Inter-Disciplinary Dimensions of Consumer Behaviour
- Impact of Technology and related factors on Consumer Behaviour
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Interdisciplinary Dimensions Of Consumer Behaviour