Enterprise Analysis – Desk Research Syllabus MBA Pune University for Acdemic year 2013-14
Subject Name: Enterprise Analysis – Desk Research
Subject Type: Generic Elective
Subject Code: 115
Distribution of Marks: 50 (Internal Marks by College)
Unit 1 Enterprise History & Background:
Establishment, Original & Current Promoters, Business Group or Business Family to which it belongs, Vision- Mission-Philosophy -Values, Name of the Chairman, CEO, MD, Members of Board of Directors, CSR Initiatives, Technical and other collaborations if any, Recent Mergers and Acquisitions, if any. ( 2 + 4 )
Unit 2 Organization :
Organization Structure, Geographical (domestic and global) foot print – at the time of inception and spread over the years, company’s current head quarter worldwide as well as head quarter / corporate office in
India, Manufacturing /Service locations Indian and major worldwide, Certifications if any – ISO / EMS / FDA / CMMI , etc ( 2 + 4 )
Unit 3 Markets:
Major Customers, customer segments, Products, Product lines, Major Brands, Market Share – nationally, region wise, product wise, Advertising Agency, Advertising Punch Line/Slogan, Logo (2 + 4)
Unit 4 Financials:
Data to be studied, tabulated, graphically depicted, analyzed and presented for last 5 years for the Revenues, Profitability, Market Capitalization, Segmented Revenues, Auditors. Listing status & Scrip Codes – BSE and NSE, Global Listings on International Stock Markets, Share Price Face Value, Current Market Value, Annual High Low Figures, P/E Ratio, Shareholding Pattern. ( 2 + 4 )
Unit 5 Governance:
Philosophy, Action taken by SEBI if any, Involvement in Scams, Insider Trading Issues, Standard & Poor’s Corporate Governance Scores, CRISIL Rating. Awards won if any. ( 6 )
• Students should work in groups of 3 to 5 each under the guidance of a faculty.
• Students shall study various aspects of any TWO corporate entities (companies) of their choice.
• Focus shall be on analyzing the information collected and gaining insights.
• Students shall submit a structured detailed report.
The evaluation shall be made by a panel of two examiners. One of the examiners shall be the Internal
Faculty. The other examiner may be an external faculty or a person from the relevant industry. The
evaluation shall be based on the following criteria:
Report – 20 Marks , Presentation – 15 Marks, Question & Answer – 15 Marks
Students shall use secondary data sources such as –
• Annual Reports,
• Corporate Websites,
• Stock Market Websites,
• Business Newspapers, etc.
to collect maximum information – facts and figures about the enterprise and its functioning