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The term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. Here Thomas Harris referred to public relations activities designed to support marketing objectives. Following are the functions of Marketing Public Relations.

Functions of Marketing Public Relations

1. Building Marketplace excitement before media advertising breaks

2. Creating advertising news where there is no product news

3. Introducing a product with little or no advertising

4. Providing a value added customer service

5. Building brand to customer bonds

6. Influencing the influentials

7. Defending products at risk and giving consumers a reason to buy

Example of MPR implementation: Strategy employed by Victoria’s Secret

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