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Functions of Physical Distribution Channels / Marketing channels / Physical distribution channels etc.

Functions

 Subfunctions
Warehousing

Storage

Reduces Transportation

A Complete Advantage

Balancing Demand Vs. Supply

Place Utility

Inventory Management

Transit stock / pipeline inventory

Cycle stock

Safety stock (buffer inventory)

Anticipation inventory

Smoothing inventories

Hedge inventories

Transportation

Identifying Transportation Requirements

Chose Transportation Mix of different modes

Routing

Planning of the System

Implementation

Control of Cost

Order Processing

Set of Processes of –

Receiving

Handling

Ordering Promptly and accurately

Billing

Granting Credit

Preparing Invoice

Collecting Due

Material Handling

Selecting the Proper equipments

Minimising Breakage

Maintenance

Take care of Spoilage or theft

Functions of Distribution Channels / Marketing Channel

Other Funcions

Information & Customer Education

Selling

Financing

Promoting

Negotiating

Marketing Intelligence

Servicing

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