Functions of Physical Distribution Channels / Marketing channels / Physical distribution channels etc.

    Functions

     Subfunctions
    Warehousing

    Storage

    Reduces Transportation

    A Complete Advantage

    Balancing Demand Vs. Supply

    Place Utility

    Inventory Management

    Transit stock / pipeline inventory

    Cycle stock

    Safety stock (buffer inventory)

    Anticipation inventory

    Smoothing inventories

    Hedge inventories

    Transportation

    Identifying Transportation Requirements

    Chose Transportation Mix of different modes

    Routing

    Planning of the System

    Implementation

    Control of Cost

    Order Processing

    Set of Processes of –

    Receiving

    Handling

    Ordering Promptly and accurately

    Billing

    Granting Credit

    Preparing Invoice

    Collecting Due

    Material Handling

    Selecting the Proper equipments

    Minimising Breakage

    Maintenance

    Take care of Spoilage or theft

    Functions of Distribution Channels / Marketing Channel

    Other Funcions

    Information & Customer Education

    Selling

    Financing

    Promoting

    Negotiating

    Marketing Intelligence

    Servicing