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Organizational Behaviour provides direction to Organization. OB helps to understand and predict organizational life. It also helps to understand nature and activities of people in organization. It helps to motivate employees and to maintain interrelations in organization.

The importance of the organizational behaviour is as under:

1. Helps to improve skills (ability to employees and use of knowledge to become more efficient)

2. It also an important part to improve marketing process by understanding consumer (buying) behaviour.

3. OB helps to understand basis of Motivation and different ways to motivate employees properly.

4. Understanding of personnel/employee nature is important to manage them properly.

5. The scientific study of behaviour helps to understand and predict organizational events.

6. Helps to increase efficiency and effectiveness of organization

7. It helps to create healthy, ethical and smooth environment in organization.

8. Improves managers as well as employees work skill.

This is all about importance of organizational behaviour and its impact on overall business activities. Ultimately OB helps to increase efficiency and productivity i.e profit of organization.

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