Wholesalers, Distributors, agents and Retailers are an important part of any business. Many times they act as a catalyst to manage sales force, improve promotion, to analyse market demand and to manage supply according to it.

Importance of Wholesalers 

Break Down Bulk

Buys in bulk and sells in small quantity

Provide Storage Facility

Reduce contact cost of producer and customer

Risk Bearing: Takes responsibilities like sale force, promotion etc.

Maintain Demand Supply Stability

Improved Information about Market (Price, Distribution, Demand, etc.)

Manages all services and councels to consumers

Provides market information (Market Demand, Supply required, consumer preferences etc.) to the manufaturer

Wholesaler provides services to the Manufacturers, Retailers and to the society.