Wholesalers, Distributors, agents and Retailers are an important part of any business. Many times they act as a catalyst to manage sales force, improve promotion, to analyse market demand and to manage supply according to it.

    Importance of Wholesalers 

    Break Down Bulk

    Buys in bulk and sells in small quantity

    Provide Storage Facility

    Reduce contact cost of producer and customer

    Risk Bearing: Takes responsibilities like sale force, promotion etc.

    Maintain Demand Supply Stability

    Improved Information about Market (Price, Distribution, Demand, etc.)

    Manages all services and councels to consumers

    Provides market information (Market Demand, Supply required, consumer preferences etc.) to the manufaturer

    Wholesaler provides services to the Manufacturers, Retailers and to the society.