Wholesalers, Distributors, agents and Retailers are an important part of any business. Many times they act as a catalyst to manage sales force, improve promotion, to analyse market demand and to manage supply according to it.
Importance of Wholesalers
Break Down Bulk
Buys in bulk and sells in small quantity
Provide Storage Facility
Reduce contact cost of producer and customer
Risk Bearing: Takes responsibilities like sale force, promotion etc.
Maintain Demand Supply Stability
Improved Information about Market (Price, Distribution, Demand, etc.)
Manages all services and councels to consumers
Provides market information (Market Demand, Supply required, consumer preferences etc.) to the manufaturer
Wholesaler provides services to the Manufacturers, Retailers and to the society.