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Integrated Marketing Communications Model Question Papers

These are Integrated Marketing Communications Model Question Papers of previous years. Hope these sample question papers will help you understand the pattern of the paper and to prepare better answers for exams. These papers are mainly useful for MBA, MMS, MBS students mainly but can be used by BBA, PGDBM, PGDM, MMM students.

Following are the model Question papers of Integrated Marketing Communications (IMC). We’ve referred to previous years question papers available at Savitribai Phule Pune University (SPPU) website for these model question papers.

IMC Question Paper Set 1

  • Apr. ’11 Pat. ’05
  • Total No. of Questions: 7
  • Total No. of Pages: 1
  • [3975] – 38 M.B.A. (Sem. – III)
  • Specialisation: Marketing
  • Subject Code: 304 A
  • Subject Name: Integrated Marketing Communication
  • Time : 3 Hours
  • Max. Marks: 70

Instructions to the candidates:

  • Attempt any five questions.
  • All questions carry equal marks.

Questions

1) Define IMC. Discuss the process of integrated marketing communications in detail.

Q2) Discuss the organizational structure of an advertising agency. Explain the different services provided by advertising agencies.

Q3) Develop a media plan for a company to promote its broadband service in the Indian market. Make necessary assumptions.

Q4) What is sales promotion? Enlist & Explain different sales promotion techniques used by tours & travel companies to promote their domestic & international tours.

Q5) What is the advertising budget? Discuss various appropriation methods used for an advertising budget.

 Q6) What is event management? Explain different opportunities and challenges in event management.

Q7) Write short notes (any two) :

a) Evaluation of advertising copy.

b) Functions of advertising.

c) Appeals in advertising.

d) Celebrity endorsement.

IMC Question Papers Set 2

  • Pat ’08
  • Total No. of Questions: 7
  • Total No. of Pages: 1
  • [3975] – 309 M.B.A. (Sem. – III)
  • Specialisation: Marketing
  • Subject code and name: (304 A): Integrated Marketing Communications
  • Time : 3 Hours
  • Max. Marks: 70
  • Instructions to the candidates:
  • 1. Answer any five questions.
  • 2. All questions carry equal marks.

Questions

Q1) ICC Cricket World Cup-2011 provided big opportunities to various companies for promoting their brands. Enlist various sponsors of this event and elaborate different promotional techniques used by them during the event.

Q2) Discuss the factors influencing selection of an advertising agency. Also, explain various services provided by advertising agencies to their clients.

Q3) Develop a detailed ‘Advertising Plan’ for a company who wish to launch a new range of biscuits in their existing brand. (make necessary assumptions).

Q4) Elaborate various pre-testing & post-testing techniques used for evaluation of Advertising copy.

Q5) Define sales promotion. Explain various contemporary sales promotion techniques used by companies for attracting a ‘youth segment’.

Q6) Highlight the importance of PR activities in developing an effective IMC Plan. Support your answer with relevant examples.

Q7) Write short notes (any two) :
a) Elements of advertising copy.
b) Event management-opportunities & challenges.
c) Internet as a media vehicle.
d) Publicity.

Question Papers of Integrated Marketing Communications Set 3

  • Pat: 09
  • Total No. of Questions: 7
  • Total No. of Pages: 1
  • [3675]-309 M.B.A. (304-A): INTEGRATED MARKETING COMMUNICATIONS
  • Sem. – III (2008 Pattern)
  • Time : 3 Hours
  • Max. Marks: 70
  • Instructions to the candidates:
  • 1) Answer any five questions.
  • 2) All questions carry equal marks.

Questions

Q1) a) Define ‘Advertising’ and explain the objectives of ‘Advertising’. [6]

b) Explain the classification of ‘Advertising’ with supporting examples. [8]

Q2) a) Explain the role played by ‘Direct Marketing’ in the Communication Mix. [4]

b) Elaborate on various methods of ‘Direct Marketing’. [10]

Q3) Assume that you have been appointed as Manager for a Multinational Firm entering Indian markets with its brand of “Packaged Salted Waters”. Design an ‘IMC Programme’ for this firm in the capacity of Marketing Manager Justify your answer appropriately. [14]

Q4) “Advertising adds to the cost of the product, which means an additional burden on the customer”. Critically comment on the statement. [14]

Q5) Explain the role played by Public Relations (PR) along with types of PR.[14]

Q6) Explain in detail the necessity of maintaining good ‘Government Relations’, ‘Media Relations’ and ‘Community Relations’. [14]

Q7) Write short notes (Any two) : [14]

a) Event Management.

b) E-commerce.

c) Hoarding contractors.

d) CPM.

This is all about integrated marketing communications model question papers. Find more question papers here

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