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International Business Management (IBM ) Syllabus  – MBA Pune University for year 2008 to 2010

Subject Code: 402, External Common Subject

1. International Business Environment

Globalization – Forces, Meaning,  dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan, South East Asia and China as compared to India. (25)

2. Country Risk Analysis –

Political, Social and Economic – Cultural and Ethical (10) practices – Halsteade model – Responsibilities of International Business

3. Managing Multinational Enterprises –

roblems and Potential – Multinational (4) Service Organizations – Indian companies becoming Multinationals – Potential, Need and Problems

4. Introduction to International Financial Management –

Balance of Trade and (10) Balance of Payment – International Monetary Fund, Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade – Introduction to current EXIM policy.

5. Bilateral and Multilateral Trade Laws –

General Agreement on Trade and Tariffs, (3) (GATT), World Trade Organization – IPR, TRIPS, TRIMS, GATS – Ministerial Conferences.

6. International Marketing –

Entry strategies – Market selection – Barriers (2)

7. Global sourcing and its impact on Indian Industry –

Globalization and internal reform process – India’s competitive advantage in industries like IT, Textiles, Gems & Jewellery etc. – Potential and threats (3)

8. Case Studies:

Country Risk Analysis Cases on theories of International TradeCases on WTO related to topic 5 Cases on International Marketing (3)

Recommended Books :-

International Businessv- Text and Cases, 2nd Edition, P Subba Rao, Himalaya Publishing House

International Business Environment – Sundaram and Black

International Business Environment – Bhalla and Raju

IInternational Financial Management – P.G.Apte

International Business – Francis Cherulinam

International Business – Rao and Rangachari

Export Management – Rathod

International Business – Rao and Rangachari

Global Business Today – Charles Hill

International Business – Charles Hill

International Business Environment & Operations – John D.Daniels

Global Marketing Management, 7th Edition, Warren Keegan, Pearson Education

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