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Marketing Notes

This page is dedicated for Marketing Notes. Here we provide note on Basics of Marketing and Marketing Management. Here we are giving marketing notes in detail. The below said is the list of Marketing related topics. Please click on the link given below to access notes of specific topic. We hope, notes will be useful for all streams including MBA, BBA, MMM, MBS, PGDM, PGDBM and other Students.

Marketing Notes:

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Definition & Functions of Marketing:

Scope of Marketing, Core concepts of marketing such as Need, Want, Demand, Customer Value, Exchange, Customer & Consumer, Customer Satisfaction, Customer Delight, Customer Loyalty, Marketing v/s Market

Introduction

Definition & Meaning

Advertising

Steps in Designing an Advertising Campaign

Distribution Channels:

Introduction, Definition and Meaning

Functions Importance  Levels  Designing

Trade Channels

Wholesaling – Definition & Meaning

Wholesalers: Importance

Wholesalers: Types

Marketing Mix

4 P’s – Elements of Marketing Mix

Marketing Channels: See Distribution Channels

New Products: Types of New Product

Product Planning & Development

New Product Development: Process

Products: Classification

Product Mix

Product: Levels of Product

Product Life Cycle: Stages and Strategies

Pricing

Pricing Methods and Strategies

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