Functions of Marketing

The below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The delivery of Goods& Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as

Best books for Integrated Marketing Communications

Below said is the list of some Best books for Integrated Marketing Communications. This list consists of Textbooks & Reference Books Integrated Marketing Communications with their author’s name, edition, Publisher etc. You can suggest more reference books using comment box. List of Best books for Integrated Marketing Communications Integrated Advertising, Promotion & Marketing Communications Clow, K/ Baack, D

Advantages and Disadvantages of Marketing Public Relations

Below given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools effectively. Harris has given many advantages of MPR. There are few drawbacks of Marketing Public Relations which are enlisted below. Marketing Public Relations is an important activity to