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Pricing Methods and Startegies to decide Price of Products / Services

Methods of Pricing

Cost Based Pricing

Markup Pricing / Cost Plus Pricing

 

Target Rate of Return Pricing

 

Absorption Cost Pricing

 

Marginal Cost Pricing

Competition Oriented Pricing

Premium

 

Discount Pricing

 

Going Rate Pricing

Demand Based Pricing

Skimming Pricing

 

Penetration Pricing

Affordability Based Pricing

 

Differentiated Pricing

 

Psychological Pricing

 

Value Pricing

Value>Price>costs

 

Price>Value>Costs

 

Price>Costs>Value

 

Price=Value>Costs

Geographic Pricing

Free On Board Pricing

 

Uniform Delivered Pricing

 

Averaging Pricing Method

 

Zone Pricing

 

Basing Point Pricing

Product Mix Pricing

Product Line Pricing

 

Optional Product Pricing

 

Captive Product Pricing

 

By Product Pricing

 

Product Bundle Pricing

Nine Price Quality Strategy Cells

    Price
   

High

Medium

Low

Quality High

Premium Startegy

High Value Strategy

Super Value Startegy
Medium

Over Charging

Medium Value Strategy

Good Value Strategy
Low

Rip Off Strategy

False Economy Value

Economy Startegy

 

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