Start up and New Venture Management Syllabus MBA Pune University for Academic year 2013-14

Subject Name: Start up and New Venture Management

Subject Type: Generic Core ( External Subject for Sem III)

Subject Code: 303

Marks: 100

Distribution of Marks: 50 (External Written) 20 (External Online Exam) 30 (Internal Marks by College)

Unit 1

1.1 Concept and Definitions: Entrepreneur & Entrepreneurship, Entrepreneurship and Economic Development; A Typology of Entrepreneurs;

1.2 Entrepreneurial Competencies: The Entrepreneur’s Role, Task and Personality – Entrepreneurial Skills: creativity, problem solving, decision making, communication, leadership quality; McClelland’s N-Ach theory, self – analysis, personal efficacy, culture & values, risk-taking behaviour, technology backup.

1.3 Factor Affecting Entrepreneurial Growth: Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial Training;

1.4 Traits/Qualities of an Entrepreneurs: Entrepreneur; Manager Vs. Entrepreneur, The Early Career Dilemmas of an Entrepreneur, Defining Survival and Success , Entrepreneurship as a Style of Management , The Entrepreneurial Venture and the Entrepreneurial Organization. Entrepreneurial Process

1.5 Steps of entrepreneurial process : Deciding – Developing – Moving – Managing – Recognizing(7 + 2)

Unit 2

2.1 Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification;

2.2 Product Selection: Criteria to Select a Product

2.3 Conducting Feasibility Studies: Project Finalization; Sources of Information.

2.4 Entry strategies: New product, Franchising, Partial Momentum, Sponsorship and Acquisition

2.5 Intellectual Property: Creation and Protection (7+ 2)

Unit 3

Small Enterprises and Enterprise Launching Formalities: Definition of Small Scale; Rationale;Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC fromPollution Board; Machinery and Equipment Selection

Project Report Preparation: Specimen of Project Report; Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of Project Appraisal – economic viability and market feasibility, requirements of financial institutions, projected financial statement preparation. (7 + 2)

Unit 4

4.1 Role of Support Institutions and Management of Small Business: Director of Industries; DIC;SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED; StateFinancial Corporation SFC; Information : assistance from different organizations in setting up a new venture, technology parks, industrialcorporations, directorate of industries / cottage and small scale industries, SISI, Khadi & Village Industries Corporation / Board. DGS & DNSIC, export & import, how to apply for assistance – procedure, forms, proceduresfor obtaining contract from Railways, Defence, P & T etc., SIDBI.

4.2 Laws :Liabilities under the Factories Act, Shops & Establishment Act, Industrial Employment (Standing Orders) Act,Environment Protection Act, Sale of Goods Act, maintenance & submission of statutory records & returns, understanding labour – management relationship (7 + 2)

Unit 5 Case Studies :

Diagnostic case studies of successful / unsuccessful entrepreneurs, key variables explaining success /failures, industrial sickness, industrial reconstruction, technology obsolescence, technology, transfer. (7 + 2)

Text Books

• The Dynamics of Entrepreneurial Development & Management by Desai, Vasant , Himalaya Publishing House, Delhi

• Managing Small Business by Longenecker, Moore, Petty and Palich,Cengage Learning, India Edition.

• Cases in Entrepreneurship by Morse and Mitchell, Sage South Asia Edition.

• Entrepreneurship – Indian Cases on Change Agents by K Ramchandran, TMGH.

• Entrepreneurship – The engine of growth, edited by Mark Rice and Timothy Habbershon, Published by Praeger Perspectives.

• Entrepreneurship: Theory, Process and Practice by Kuratko, D.F. & Hodgetts, R.M. Thomson Press.

• Entrepreneurship Development: Small Business Enterprises by Charantimath, P. Pearson.

• A Guide to Entrepreneurship by David, Otes , Jaico Books Publishing House, Delhi.

• Indian Entrepreneurial Culture by A Gupta , New Age International.

Reference Books

• Entrepreneurship: New Venture Creation by David H. Holt

• Entrepreneurship Development New Venture Creation by Satish Taneja, S.L.Gupta

• Project management by K. Nagarajan.

• Entrepreneurship: Strategies and Resources by Marc J. Dollinger

• The Culture of Entrepreneurship by Brigitte Berger.

• Entrepreneurship by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

• Entrepreneurship As Strategy by G. Dale Meyer, Kurt A. Heppard

• New Vistas of Entrepreneurship: Challenges & Opportunities by A.Sahay,M.S.Chhikara

• Entrepreneurship and Small Business Management by Siropolis

• Lead like an Entrepreneur by Neal Thornberry

• Make The Move: Demystifying Entrepreneurship by Ishan Gupta, Rajat Khare

Supplementary Reading Material

• The Creation of Wealth – A Tata Story by R M Lala , IBM Publishing

• B K Birla : A Rare Legacy, Image Inc.

• Family Business in India by Sudipta Dutta

• Innovation and Entrepreneurship by Peter F. Drucker

• You Too Can Become an Entrepreneur by Nalinaksha Mutsuddi

• Intraprenuership by Gifford Pinchot III

• The Entrepreneurial Connection by Gurmeet Naroola

• Thought Leaders by Steven Brandt.

• Corporate Entrepreneurship by Vijay Sathe

• Corporate Entrepreneurship: Entrepreneurial Development Inside

• Organizations by Michael H.Morris, Donald F.Kuratko





• Who is an entrepreneur? Is the wrong question, Gartner, W. (1988), American Journal of Small Business, 12(4), 11-32.

• Becoming an entrepreneur – a question of personality structure?; Hermann B.; Journal of Economic Psychology 18 (1997) Pp. 157

• Entrepreneurial Folklore; Brockhaus, Robert H.;Journal of Small Business Management. Milwaukee: Jul 1987. Vol. 25, Issue3; p. 1

• Do You Want to Keep Your Customers Forever?, B. J. Pine II, D. Peppers, and M. Rogers (1995), HBR (Reprint No. 95209)

• The Spirit of Entrepreneurship; Abdnor, James;Journal of Small Business Management. Milwaukee: Jan 1988. Vol. 26, Issue 1; p. 1

• Opportunities and Entrepreneurship, Eckhardt, J., & Shane, S. (2003), Journal of Management, 29: 333-349.

• Why Entrepreneurship? A Worldwide Perspective; Shapero, Albert;Journal of Small Business Management. Milwaukee: Oct 1985. Vol. 23, Issue. 4; p. 1

• Creating entrepreneurs in India; Leo Paul Dana;Journal of Small Business Management. Milwaukee: Jan 2000. Vol. 38, Issue. 1; p. 86

• Some Empirical Aspects of Entrepreneurship; Evans, David S.; Leighton, Linda S.; American Economic Review, Jun 89, Vol. 79 Issue 3, p519

• Survival Chances of Newly Founded Business Organizations; Bruderl, Josef, Preisendorfer, Peter, Ziegler, Rolf.;American Sociological Review. Albany: Apr 1992. Vol. 57, Issue. 2; p. 227.

• A Conceptual Framework for Describing the Phenomenon of New Venture Creation; Gartner, William B.;The Academy of Management Review. Briarcliff Manor: Oct 1985. Vol. 10, Issue. 4; p. 696

• Some Thoughts on Business Plans, William A. Sahlman, HBS Note# 897101

• The Five Stages of Small Business Growth, Neil C. Churchill, Virginia L. Lewis,HBR # 83301