Strategic Analysis Definition & Concept

This article provides information on Strategic Analysis Definition & Concept.  Strategic analysis mainly focuses on environmental analysis, organizational analysis, development of strategic alternatives and analysis and selecting most appropriate strategy.

Definition

1. Strategic analysis is the investigation of the objective factors being considered in the process of strategic choice.

2. Strategic analysis is the process of developing strategy for a business by researching the business and the environment in which it operates.

Concept

We can describe the concept of Strategic Analysis with the help of two terms – 1. Strategic and 2. Analysis.

1. Strategic: The word Strategic deals with high level, long term and about whole organization.

2. Analysis: Breaking something into more manageable small pieces.

Complex nature——>analysis——->Fractions/small pieces

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