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Here we have given Strategic Management Multiple Choice Questions with Answers which can be used for internal exams, skill test or aptitude test. Strategic management is an important part for any business which helps for strategy formulation and business decisions.

Strategic Management Multiple Choice Questions with Answers

The origins of Business Policy & Strategic Management can be retraced to

a. 1930

b. 1911

c. 1879

d. 1938

Answer: b

BCG in BCG matrix stands for

a. Boston Calmette Group

b. British Consulting Group

c. Boston Corporate Group

d. Boston Consulting Group

Answer: d

Which of the following is not part of the micro environment?

a. Technology

b. Shareholders

c. Competitors

d. Publics

Answer: a

Which of the following is not a part the Macro Environment?

a. Laws & Policies

b. Demographics

c. Suppliers

d. Social Values

Answer: c

Cultural values would be part of which of the following factor in macro environment?

a. Demographic

b. Social

c. Ecological

d. Natural

Answer: b

What does Dog symbolize in BCG matrix?

a. Introduction

b. Growth

c. Maturity

d. Decline

Answer: d

What does Stars symbolize in BCG matrix?

a. Introduction

b. Growth

c. Maturity

d. Decline

Answer: b

What does Question Mark (?) symbolize in BCG matrix?

a. Remain Diversified

b. Invest

c. Stable

d. Liquidate

Answer: a

What do Cash Cows symbolize in BCG matrix?

a. Remain Diversified

b. Invest

c. Stable

d. Liquidate

Answer: c

What does Green symbolize in BCG matrix?

a. Invest & Expand

b. Select & Earn

c. Harvest & Divest

d. Both a & b

Answer: a

What does Yellow symbolize in BCG matrix?

a. Invest & Expand

b. Harvest & Divest

c. Select & Earn

d. Both a & b

Answer: c

What does Red symbolize in BCG matrix?

a. Invest & Expand

b. Harvest and Earn

c. Harvest & Divest

d. Select & Earn

Answer: c

The GE 9 cell model is based on

a. Industry attractiveness & Business Strength

b. Industry Growth rate & Business strength

c. Industry Attractiveness & Relative market share

d. Industry Growth & Relative market share

Answer: a

The BCG Matrix is based on

a. Industry attractiveness & Business Strength

b. Industry Growth rate & Business strength

c. Industry Attractiveness & Relative market share

d. Industry Growth rate & Relative market share

Answer: d

In strategic thinking, how long is the long term, approximately?

a. 1 Month to 1 year

b. 2 to 3 years

c. 3 to 5 years

d. More than 5 years

Answer: d

Low cost, Differentiation and Focus are examples of __________________

a. Corporate strategies

b. Operational Strategies

c. Business Strategies

d. Functional Strategies

Answer: c

The word tactic is most likely to be associated with:

a. Business Strategy

b. Corporate strategy

c. Operational Strategy

d. All of the above

Answer: c

In BCG matrix, what is the label of the horizontal axis?

a. Relative Market share

b. Business Strength

c. Industry Growth Rate

d. Market Growth Rate

Answer: a

In BCG Matrix, what is the label of the Vertical axis?

a. Relative Market share

b. Business Strength

c. Industry Growth Rate

d. Market Growth Rate

Answer: c

In GE 9 cell matrix, what is the label of the horizontal axis?

a. Relative Market share

b. Industry Attractiveness

c. Industry Growth Rate

d. Market Growth Rate

Answer: b

Another name for GE 9 cell model is

a. Three colour matrix

b. Stop light matrix

c. Strategic Portfolio Matrix

d. Colour light matrix

Answer: b

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