Booz Allen & Hamilton Classification Scheme for New Products

New Product Development is an essential part of organization for survival, to retain customers and to generate more profits. Before introducing new product to market or making changes in existing products, marketer must know classification of New Products. Booz Allen...

Need For New Product Development

New product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of below given points you can understand...

Marketing Definitions & Meaning

This article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social definition of Marketing etc. Recently, in...

Functions of Marketing Public Relations

The term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. We have tried to give various roles or functions of Marketing Public Relations in Marketing and business in simple language with examples. Thomas Harris referred to public relations activities...

Marketing Mix Definition & Meaning

We have tried to provide simple definition of marketing mix with their meaning & examples. Marketing mix is the combination of the four marketing mix elements such as product, price, place and promotion. In case of services we can mention 3 extended p’s...

Ethical issues in Marketing Research

Ethics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and considerations regarding respondents...

Limitations of Marketing Research

In this post we have tried to identify various limitations of Marketing Research. Marketing research is an important tool to identify customer need & market situation &  to make marketing strategy. Marketing research has many wide scope and advantages and at...

Marketing Definition by different authors with examples

The below said is the Marketing Definition given by different Authors. We also tried to explain definition with suitable example and meaning of terms included in the definition. Definition by AMA (American Marketing Association) “Marketing is the activity, set of...