Ethical issues in Marketing Research

Ethics in Marketing research refers to moral principles or values that researcher or research organization should consider. Here we have tried to focus on Ethical issues in Marketing Research. Following are the some issues and considerations regarding respondents...

Limitations of Marketing Research

In this post we have tried to identify various limitations of Marketing Research. Marketing research is an important tool to identify customer need & market situation &  to make marketing strategy. Marketing research has many wide scope and advantages and at...

Marketing Research Topics for Presentation

The below said is the list of  Marketing Research Topics for Presentation. These topics are useful for presentation at seminar, conferences and other academic and nonacademic programs. These presentation topics can be useful to students,parents, teachers and...

Discriminant Analysis

Discriminant Analysis is somewhat similar to regression analysis. To predict dependent variables in both techniques, we can use dependent and / or some independent variables. In this, the dependent variable is categorical, not metric. This can be used to classify...

Characteristics of Good Hypothesis

To complete the Project Successfully, it is necessary to write or plan a Good Hypothesis. Hypothesis is nothing but the basic Assumption to do research Project. The different characteristics of Good Hypothesis are given as below – Testable – The means for...

Drafting the Research Proposal

Drafting the research Proposal is one of the Important step in the research project. A good Research proposal will explain clearly – 1. what the research aims to achieve and what it is about; 2. why the research is important and in what way it is original or...

Research Paper Format

  Format of the Research Paper is an important task while writing and submitting research paper to any Institute. The general format of research paper is given as below. ENTER TITLE HERE (14-POINT TYPE SIZE, UPPERCASE, BOLD AND CENTERED OVER TWO COLUMNS) Name(s)...