Marketing Definitions & Meaning

This article focuses on various definitions of Marketing and their meaning, explanation and examples. We have tried to provide all authentic definitions of Marketing, Marketing Management and other definitions such as social definition of Marketing etc. Recently, in...

Functions of Marketing Public Relations

The term Marketing Public Relations i.e. MPR is given by Thomas L. Harris. We have tried to give various roles or functions of Marketing Public Relations in Marketing and business in simple language with examples. Thomas Harris referred to public relations activities...

Approaches to Marketing

Marketing has two main approaches – Earlier approaches (Old Approaches) and Recent or contemporary approaches. These approaches are product, production, sales, Marketing, Societal, Relationship etc. This article is trying to elaborate these concepts with...

Functions of Marketing

The below said are various functions of Marketing with examples & definition of marketing. We have tried to cover each function in detail with suitable examples wherever necessary. Definition of Marketing Functions: “The delivery of Goods& Services from...

Marketing Management Question Papers Pune University

Previous years Marketing Management ( MM) Question papers Pune University, Savitribai Phule Pune University recent years Question Papers of Marketing Management for MBA, MMM, MMS students. You can use search provided in this website to find answers of these questions....

Selling is merely a tip of the iceberg called as Marketing

Selling is the part of Marketing and not synonym or replacement for Marketing concept. Marketing is much more than just selling. We can say selling is merely a tip of the iceberg called as marketing. Selling focuses on Sales volume whereas Marketing stresses on...

Best books for Integrated Marketing Communications

Below said is the list of some Best books for Integrated Marketing Communications. This list consists of Textbooks & Reference Books Integrated Marketing Communications with their author’s name, edition, Publisher etc. You can suggest more reference books...

Advantages and Disadvantages of Marketing Public Relations

Below given are various Advantages and Disadvantages of Marketing Public Relations over traditional and other promotional ways. Marketing Public Relations is mainly related with marketing activities and use of promotional tools effectively. Harris has given many...