Booz Allen & Hamilton Classification Scheme for New Products

New Product Development is an essential part of organization for survival, to retain customers and to generate more profits. Before introducing new product to market or making changes in existing products, marketer must know classification of New Products. Booz Allen...

Need For New Product Development

New product development is a necessary activity for all businesses. It helps marketer stay ahead of the competition. If any company neglects to develop new products someone else will and can steal all customers. With the help of below given points you can understand...