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Wholesaling is the set of all activities involved in selling goods and/ or services to those buying for resale or business use." This excludes manufacturers, farmers and retailers.

Definition

" Wholesalers sell to retailers or other merchants and or industrial , istitutional and commercial users but they do not sell in significant amounts to ultimate consumers."

– American Marketing Association

" All activities involved in selling goods and services to those buying for resale or business use."

– Kotler

Meaning

Wholesaling is the crucial part of Marketing (Distribution) channels. They helps to sell, promote, store and transport the Goods and Services to market with great efficiency.

Wholesalers can be divided into 4 categories – Merchant Wholesalers, Brokers and Agents, Branches and offices and Miscellaneous wholesalers.

Generally wholesalers provide services to Manufacturer, Retailers anf to the society.

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